MERCEDES-BENZ STAND

This project involved a one-off assignment where I was tasked with creating a Mercedes-Benz stand for an automobile trade fair.

The project idea is based around transforming a clear space within the interior of a large industrial unit and turning it into a place for vehicles and potential clients to interact. Said large space is shared with other automobile brands, so the aim was to visually capture clients’ attention from a long distance away, by creating an showfloor space that was organized in vehicle order and capped off by an area which exhibited the brand’s latest model. A rotating circular platform was designed, upon which the latest model is displayed. A mirror is then used to create an optical effect which surprises and captures clients’ attention. The stand features large-sized LED screens as a backdrop, to heighten visitors’ expectation levels still further.

The stand was awarded 1st Prize both by the organising association FEDEME and in a survey of the visiting public.