



New concept of technological space for the sale of vehicles
Lagoh Shopping Center, Seville
100 m2
This innovative automotive sector project is something the likes of which have rarely been seen previously, even on a global level. The automotive industry is always looking to reach out to clients in a way that is ever more impactful, technological and dynamic.
The project is based around an assignment for Mercedes-Benz for a small-sized locale in a new high-volume shopping centre in the city of Seville. The idea behind this locale is to create a revolutionary, never-before-seen space, in which actions will be taken to attract the attention of shopping-centre visitors and make them a part of the brand experience – at the same time as turning them into potential clients.
With this aim in mind, the process has three main facets: 1) Call-out effect; using large-format screens and an interactive spotlight wall, the space aims to visually capture the user’s attention and subconsciously draw them in. 2) Create an experience; using touch-screen technology on moveable screens and augmented reality, the space generates a technological experience that links the client to the vehicle they most like. 3) Create a database via the clients’ interaction with the technology, in order to convert said data into possible sales. These three actions, allied to the use of a space which is 100% open to the public and strategically located in one of the corners of the shopping centre, aims to capture the maximum possible number of visitors, as well as adding to the brand’s interactive and technological image.